Nike in China social media marketing questionnaire

1. 性別 Gender:

男 Male女 Female

2. 年齡 Age:

18歲以下 Under 18 years old18-24歲 18-24 years old25-34歲 25-34 years old35-44歲 35-44 years old45歲以上 Over 45 years old

3. 職業(yè) Occupation:

學(xué)生 Student上班族 office worker自由職業(yè)者 Freelancer退休 Retirement其他 Others

4. 您是否使用社交媒體? Do you use social media?

是 Yes否 No

5. 您是否了解耐克在中國的品牌形象? Do you know the brand image of Nike in China?

是 Yes否 No

6. 您認(rèn)為耐克的品牌口號(hào)對(duì)其品牌形象的影響程度如何? How do you think Nike's brand slogan has influenced its brand image?

非常大 Very large較大 Large一般 Ordinary較小 Lesser沒有影響 Make no difference

7. 您通過哪些社交媒體平臺(tái)接觸到耐克的品牌故事? What social media platforms have you been exposed to Nike's brand story through?

微博 Microblog微信 WeChat抖音 Tik Tok小紅書 Little Red Book其他 Others

8. 您認(rèn)為耐克在中國市場(chǎng)的品牌故事傳達(dá)是否有效? Do you think Nike's brand story in the Chinese market is effective?

非常有效 Very effective有效 Effective一般 Ordinary無效 Ineffective非常無效 Very ineffective

9. 您是否關(guān)注耐克與運(yùn)動(dòng)員的合作關(guān)系? Are you concerned about Nike's partnership with athletes?

是 Yes否 No

10. 您認(rèn)為耐克的運(yùn)動(dòng)員代言對(duì)其品牌形象的影響如何? How do you think Nike's athlete endorsements affect its brand image?

非常積極 Very positive積極 Positive一般 Ordinary消極 Passive非常消極 Very passive

11. 您對(duì)耐克在重大賽事中的贊助行為持什么態(tài)度? What is your attitude towards Nike's sponsorship of major events?

非常支持 Very support支持 Support中立 Neutrality反對(duì) against非常反對(duì) Very much against

12. 您認(rèn)為耐克的贊助活動(dòng)能否提高其品牌知名度? Do you think Nike sponsorship can improve its brand awareness?

能 Yes不能 No

13. 您是否關(guān)注耐克在女性運(yùn)動(dòng)方面的社會(huì)責(zé)任實(shí)踐? Are you concerned about Nike's social responsibility practices in women's sports?

是 Yes否 No

14. 您認(rèn)為耐克在推動(dòng)女性運(yùn)動(dòng)方面的努力是否足夠? Do you think Nike is doing enough to promote women's sports?

非常足夠 More than enough足夠 Enough一般 Ordinary不足 Inadequate非常不足 Very inadequate

15. 您如何看待耐克在性別平等方面的倡導(dǎo)? What do you think of Nike's advocacy for gender equality?

非常贊同 Strongly endorse贊同 Endorse中立 Neutrality反對(duì) Against非常反對(duì) Very much against

16. 您在購買耐克產(chǎn)品時(shí)，是否考慮過其社會(huì)責(zé)任表現(xiàn)? When you buy Nike products, do you consider their social responsibility performance?

是 Yes否 No

17. 您認(rèn)為技術(shù)創(chuàng)新對(duì)您選擇耐克品牌的吸引力有多大? How attractive do you think technological innovation is for you to choose the Nike brand?

非常大 Very large較大 Large一般 Ordinary較小 Lesser沒有影響 Make no difference

18. 您是否使用過或聽說過耐克推出的具有先進(jìn)科技的產(chǎn)品?（指Nike+智能產(chǎn)品，或各種應(yīng)用了先進(jìn)技術(shù)的，例如Nike Air氣墊技術(shù)，Nike React泡沫技術(shù)等的鞋款）Have you ever used or heard of Nike's products with advanced technology? (refers to Nike+ smart products, or a variety of shoes that use advanced technology, such as Nike Air cushion technology, Nike React foam technology, etc.)

是 Yes否 No

19. 您對(duì)耐克在數(shù)字技術(shù)應(yīng)用方面（指利用互聯(lián)網(wǎng)或移動(dòng)設(shè)備等解決問題的技術(shù)）的表現(xiàn)滿意嗎? Are you satisfied with Nike's performance in the application of digital technologies (meaning problem-solving technologies such as the Internet or mobile devices)?

非常滿意 Great satisfaction滿意 satisfaction一般 Ordinary不滿意 Dissatisfaction非常不滿意 Very dissatisfied

20. 您是否了解耐克在社交媒體中使用AR和VR技術(shù)的情況? Are you aware of Nike's use of AR and VR technology in social media?

是 Yes否 No

21. 您認(rèn)為耐克在社交媒體上的技術(shù)創(chuàng)新能否增強(qiáng)用戶體驗(yàn)? Do you think Nike's technological innovation on social media can enhance the user experience?

能 Yes不能 No

22. 您在社交媒體上看到的耐克廣告是否吸引您進(jìn)行購買? Do the Nike ads you see on social media entice you to make a purchase?

非常吸引 Very attractive吸引 Attractive一般 Ordinary不吸引 Unattractive非常不吸引 Very unattractive

23. 您認(rèn)為耐克在社交媒體上的互動(dòng)性如何? What do you think of Nike's engagement on social media?

非常好 Very good好 Good一般 Ordinary差 Bad非常差 Very bad

24. 您是否愿意分享耐克的品牌故事或產(chǎn)品信息給他人? Are you willing to share Nike brand story or product information with others?

是 Yes否 No

25. 您對(duì)耐克未來在社交媒體上的宣傳有什么樣的期待，或建議？ What are your expectations or suggestions for Nike's future promotion on social media?

26. 您認(rèn)為耐克在中國市場(chǎng)上宣揚(yáng)的品牌形象與其他品牌相比如何（舉例說明）? How do you think Nike's brand image in the Chinese market compares with other brands (examples)?

27. 您認(rèn)為耐克在品牌精神內(nèi)核的傳達(dá)方面有哪些可以改進(jìn)的地方? What do you think Nike can improve in terms of communicating the core of the brand spirit?

28. 您對(duì)耐克在女性運(yùn)動(dòng)推廣方面有哪些建議? What advice do you have for Nike to promote women's sports?

29. 請(qǐng)您簡(jiǎn)要描述您對(duì)耐克整體品牌的看法。Please briefly describe your view of the overall Nike brand.

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