Survey Questionnaire on Chinese Cultural Content Viewership

Dear Respondent,

    Hello! We are a team of university students dedicated to promoting Chinese culture on international social media platforms such as YouTube and TikTok through travel photography. To better understand your preferences for the videos we post on these platforms, as well as your interest in and expectations for Chinese culture, we are conducting this survey. Your valuable feedback will help us continuously improve our video content and quality, contributing more to the international dissemination of Chinese culture.

    This questionnaire consists of several sections and should take only a few minutes of your time. All your responses will be used solely for academic research and kept strictly confidential. Thank you for your support and cooperation!

1.

What is your age?

2.

What is your gender?

3.

What country or region are you currently in?

4.

On which platform do you usually watch our videos?

5.

How often do you watch our videos?

6.

Which country/region are you from?

7. Which country/region are you from?
8.

Which of our video themes do you enjoy the most? 

Traditional Chinese festivals (e.g., Spring Festival, Mi-Autumn Festival)
0
10
Intangible cultural heritage (e.g., calligraphy, paper-cutting)
0
10
Local cuisine
0
10
Scenic landscapes & historical sites
0
10
Daily life of modern Chinese people
0
10
Other
0
10
9.

Which video format do you prefer?  

10.

What aspects of our videos appeal to you the most? 

11.

In which areas do you think our videos need improvement? 

12.

Do you actively share our videos with others?  

13.

How has watching our videos influenced your understanding of Chinese culture?  

14.

Which aspects of Chinese culture are you most interested in learning about?

15.

Would you be interested in participating in our online cultural exchange activities?

16.

Open-Ended Questions

17.

Open-Ended Questions

1. What is your overall impression of our video content?  ___________________________________________________________________________

2. What kind of Chinese cultural content would you most like to see in the future?  _____________________________________________________________________

3. Do you have any additional suggestions for our content creation?  ________________________________________________________________________

18.

Thank you again for your participation and support! If you have any other comments or suggestions, please feel free to leave them in the space below:

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