中國(guó)江蘇省無(wú)錫市豪華酒店客戶體驗(yàn)與品牌忠誠(chéng)度關(guān)系調(diào)查問(wèn)卷【復(fù)制】

Survey on Customer Experience and Brand Loyalty in Luxury Hotels in Wuxi City, Jiangsu, China
一、受訪者基本信息 (Respondent Profile)
控制編號(hào) (Control Number):
姓名（可選）(Name - Optional):
性別 (Gender):
年齡 (Age):
月收入 (Monthly Income):
教育程度 (Education Level):
最常入住的豪華酒店品牌 (Most Frequently Visited Luxury Hotel Brand):
入住頻率 (Visit Frequency):
二、無(wú)錫市豪華酒店客戶體驗(yàn)評(píng)估（Assessment of customer experience of luxury hotel in Wuxi City）

請(qǐng)?jiān)u價(jià)您在無(wú)錫市的豪華酒店的客戶體驗(yàn)。在評(píng)估中使用以下等級(jí)：（Kindly assess your customer experience of luxury hotel in Wuxi City. Use the following scale in your assessment:）
5-Strongly 同意/非常積極（5-Strongly Agree/Very Positive） 
4-同意/好評(píng)（4-Agree/Positive）
 3-既不同意也不反對(duì)/既積極也不消極（3-Neither Nor Agree/Disagree/Positive/Negative） 
2-不同意/否定（2-Disagree/Negative） 
1-非常不同意/非常消極（1-Strongly Disagree/Very Negative）
服務(wù)質(zhì)量（Service Quality）
  • 1
  • 2
  • 3
  • 4
  • 5
一.在我逗留期間，酒店工作人員很專業(yè)、知識(shí)淵博且彬彬有禮。（The hotel staff were professional, knowledgeable, and courteous throughout my stay.）
二.我的請(qǐng)求和詢問(wèn)由酒店工作人員迅速有效地處理。（My requests and inquiries were handled promptly and efficiently by the hotel staff.）
三.酒店的設(shè)施和便利設(shè)施維護(hù)良好，符合高清潔標(biāo)準(zhǔn)。（The hotel’s facilities and amenities were well-maintained and met high standards of cleanliness.）
四.入住和退房流程無(wú)縫銜接，沒(méi)有不必要的延誤。（The check-in and check-out processes were seamless and free of unnecessary delays.）
五.酒店工作人員主動(dòng)預(yù)見(jiàn)了我的需求，并在沒(méi)有被要求的情況下提供了優(yōu)質(zhì)的服務(wù)。（The hotel staff proactively anticipated my needs and provided excellent service without being asked.）
個(gè)性化（Personalization）
  • 1
  • 2
  • 3
  • 4
  • 5
六.酒店根據(jù)我的喜好和以前的入住歷史量身定制了服務(wù)。（The hotel tailored its services based on my preferences and previous stay history.）
七.我收到了來(lái)自酒店的個(gè)性化問(wèn)候或信息，讓我的住宿感覺(jué)很特別。（I received personalized greetings or messages from the hotel, making my stay feel special.）
八.酒店根據(jù)我的要求提供定制的房間設(shè)置（例如，首選溫度、枕頭選擇）。（The hotel provided customized room settings (e.g., preferred temperature, pillow selection) based on my requests.）
九.我獲得了符合我興趣的獨(dú)家推薦（例如，餐飲選擇、水療護(hù)理）。（I was offered exclusive recommendations (e.g., dining options, spa treatments) that matched my interests.）
十.忠誠(chéng)度計(jì)劃或會(huì)員福利是個(gè)性化的，以增強(qiáng)我的體驗(yàn)。（The loyalty program or membership benefits were personalized to enhance my experience.）
情感參與（Emotional Engagement）
  • 1
  • 2
  • 3
  • 4
  • 5
十一.在我逗留期間，我感受到了作為尊貴客人的強(qiáng)烈歸屬感和感激之情。（I felt a strong sense of belonging and appreciation as a valued guest during my stay.）
十二.酒店創(chuàng)造了超出我預(yù)期的難忘體驗(yàn)。（The hotel created memorable experiences that exceeded my expectations.）
十三.整體氛圍和熱情好客讓我感到放松，并與酒店品牌產(chǎn)生情感聯(lián)系。（The overall ambiance and hospitality made me feel relaxed and emotionally connected to the hotel brand.）
十四.如果我不得不住在不同的酒店而不是這家酒店，我會(huì)感到失望。（I would feel disappointed if I had to stay at a different hotel rather than this one.）
十五.酒店的品牌價(jià)值觀和服務(wù)方法與我的個(gè)人喜好和生活方式相一致。（The hotel’s brand values and service approach align with my personal preferences and lifestyle.）
總體客戶滿意度（Overall customer Satisfaction）
  • 1
  • 2
  • 3
  • 4
  • 5
十六.我在酒店的體驗(yàn)達(dá)到或超出了我的預(yù)期。（My experience at the hotel met or exceeded my expectations.）
十七.我對(duì)酒店的整體氛圍和豪華的設(shè)施非常滿意。（I was highly satisfied with the hotel’s overall atmosphere and luxurious amenities.）
十八.我會(huì)根據(jù)我的滿意度再次選擇這家酒店作為未來(lái)的住宿。（I would choose this hotel again for future stays based on my satisfaction level.）
十九.我會(huì)毫不猶豫地向我的朋友、家人或同事推薦這家酒店。（I would recommend this hotel to my friends, family, or colleagues without hesitation.）
二十.考慮到整體體驗(yàn)和服務(wù)質(zhì)量，酒店物超所值。（The hotel provided great value for the price paid, considering the overall experience and service quality.）
三、無(wú)錫市豪華酒店顧客品牌忠誠(chéng)度評(píng)估（Assessment of brand loyalty of customers of luxury hotel in Wuxi City）

請(qǐng)?jiān)u估您在無(wú)錫市豪華酒店客戶中的品牌忠誠(chéng)度。在評(píng)估中使用以下等級(jí)：（Kindly assess your brand loyalty of customers of luxury hotel in Wuxi City. Use the following scale in your assessment:）
5-Strongly 同意/非常高的忠誠(chéng)度（5-Strongly Agree/Very High Loyalty）
4-同意/高忠誠(chéng)度（4-Agree/High Loyalty） 
3-既不同意也不反對(duì)/中等忠誠(chéng)度（3-Neither Nor Agree/Disagree/Moderate Loyalty） 
2-不同意/低忠誠(chéng)度（2-Disagree/Low Loyalty） 
1-非常不同意/忠誠(chéng)度非常低（1-Strongly Disagree/Very Low Loyalty）
重復(fù)惠顧（Repeat Patronage）
  • 1
  • 2
  • 3
  • 4
  • 5
一.我打算在訪問(wèn)無(wú)錫市時(shí)再次入住這家豪華酒店。（I intend to stay at this luxury hotel again when visiting Wuxi City.）
二.我更喜歡這家酒店而不是同一位置的其他豪華酒店。（I prefer this hotel over other luxury hotels in the same location.）
三.我愿意支付更高的價(jià)格入住這家酒店，而不是換個(gè)品牌。（I am willing to pay a higher price to stay at this hotel rather than switching to another brand.）
四.我積極尋找機(jī)會(huì)再次入住這家酒店。（I actively seek opportunities to return to this hotel for future stays.）
五.我對(duì)這家酒店的總體滿意度在很大程度上影響了我再次預(yù)訂的決定。（My overall satisfaction with this hotel strongly influences my decision to book again.）
品牌倡導(dǎo)（Brand Advocacy）
  • 1
  • 2
  • 3
  • 4
  • 5
六.我會(huì)向我的家人、朋友或同事推薦這家豪華酒店。（I would recommend this luxury hotel to my family, friends, or colleagues.）
七.我積極與他人分享我在這家酒店的積極體驗(yàn)（例如，口碑、在線評(píng)論、社交媒體）。（I actively share my positive experiences at this hotel with others (e.g., word-of-mouth, online reviews, social media).）
八.如果有人問(wèn)推薦無(wú)錫市的豪華酒店，我會(huì)推薦這家酒店。（If someone asked for a recommendation for a luxury hotel in Wuxi City, I would suggest this hotel.）
九.我信任這個(gè)酒店品牌，并會(huì)自信地向其他人推薦它。（I trust this hotel brand and would confidently endorse it to others.）
十.我相信住在這家酒店可以提高我的個(gè)人聲譽(yù)或地位，使我更有可能推廣它。（I believe staying at this hotel enhances my personal reputation or status, making me more likely to promote it.）
對(duì)品牌的情感依戀（Emotional Attachment to the Brand）
  • 1
  • 2
  • 3
  • 4
  • 5
十一.我與這個(gè)酒店品牌有著強(qiáng)烈的情感聯(lián)系。（I feel a strong emotional connection to this hotel brand.）
十二.住在這家酒店給我一種在其他酒店沒(méi)有的舒適感和熟悉感。（Staying at this hotel gives me a sense of comfort and familiarity that I do not experience at other hotels.）
十三.如果我不得不住在不同的豪華酒店而不是這家，我會(huì)感到失望。（I would feel disappointed if I had to stay at a different luxury hotel instead of this one.）
十四.我將積極的回憶和情感與我在這家酒店的住宿聯(lián)系起來(lái)。（I associate positive memories and emotions with my stays at this hotel.）
十五.這個(gè)酒店品牌的價(jià)值觀和身份與我的個(gè)人喜好和生活方式一致。（The values and identity of this hotel brand align with my personal preferences and lifestyle.）
更多問(wèn)卷 復(fù)制此問(wèn)卷