西湖是中國(guó)杭州著名的自然與文化景觀(guān),以“湖光山色”聞名,兼具歷史底蘊(yùn)與詩(shī)畫(huà)意境。 / West Lake is a famous natural and cultural landscape in Hangzhou, China, known for its picturesque scenery of lakes and mountains, combining historical heritage with poetic and picturesque imagery.
盧塞恩湖位于瑞士中部的湖畔古城盧塞恩,以發(fā)展盧塞恩湖和古城風(fēng)光著稱(chēng)/ Lake Lucerne is located in the lakeside ancient city of Lucerne in central Switzerland, known for the development of Lake Lucerne and the scenery of the ancient city
此問(wèn)卷僅做學(xué)術(shù)作用,不會(huì)公開(kāi)/ This questionnaire is for academic purposes only and will not be made public
您來(lái)自哪里/ Where are you from? 瑞士/ Switzerland 其他歐洲國(guó)家/ Other Europe Country 中國(guó)/ China 其他亞洲國(guó)家/ Other Asia Country 其他國(guó)家/ Other Country
年齡/ Age <18 18~30 30~50 >50
您是否去過(guò)杭州西湖?/ Have you ever been to Hangzhou West Lake? 是/ Yes 否/ No
那您是否知道杭州西湖景區(qū)? Do you know Hangzhou West Lake Scenic Area? 知道/ Know 不知道/ Don't Know
您是否去過(guò)瑞士盧塞恩湖?/ Have you ever been to Switzerland Luzern Lake? 是/ Yes 否/ No
那您是否知道瑞士盧塞恩湖景區(qū)? Do you know Switzerland Luzern Lake Scenic Area? 知道/ Know 不知道/ Don't Know
去西湖的次數(shù)/ Number of visits to West Lake 1次/ Once 2次/ 2 times ≥3次/ ≥3 times 常駐/ Permanent
去盧塞恩湖的次數(shù)/ / Number of visits to Luzern Lake 1次/ once 2次/ 2 times ≥3次/ ≥3 times 常駐/ Permanent
您通過(guò)什么渠道了解到西湖風(fēng)景區(qū)/ How did you learn about the West Lake Scenic Area 親友推薦/ Recommend by Friends 旅行社/ Travel Agency 網(wǎng)絡(luò)媒體/ Social Media 官方網(wǎng)站/ Official Webside 報(bào)刊雜志/ Newspapers and magazines 其他/ Others
您通過(guò)什么渠道了解到盧塞恩景區(qū)/ How did you learn about the Luzern Lake Scenic Area 親友推薦/ Recommend by Friends 旅行社/ Travel Agency 網(wǎng)絡(luò)媒體/ Social Media 官方網(wǎng)站/ Official Webside 報(bào)刊雜志/ Newspapers and magazines 其他/ Others
您是因?yàn)橐韵履男┰蛭L(fǎng)問(wèn)西湖的?/ Which of the following reasons attracted you to visit West Lake 美麗的景色/ Beautiful Scenery 歷史和文化 / Hsitory & Culture 獨(dú)特的休閑活動(dòng)/ Special leisure activity 朋友或網(wǎng)上的高評(píng)價(jià)/ High reviews from friends or online sources 其他/ Others
您是因?yàn)橐韵履男┰蛭L(fǎng)問(wèn)盧塞恩湖的?/ Which of the following reasons attracted you to visit West Lake 美麗的景色/ Beautiful Scenery 歷史和文化 / Hsitory & Culture 獨(dú)特的休閑活動(dòng)/ Special leisure activity 朋友或網(wǎng)上的高評(píng)價(jià)/ High reviews from friends or online sources 其他/ Others
請(qǐng)問(wèn)為什么去了那么多次?(西湖)/ Why you have been there so many times?(West Lake) 工作需求/ Business Requirement 喜歡那里的環(huán)境/ You like the environment there 其他/ Others
請(qǐng)問(wèn)為什么去了那么多次(盧塞恩湖)?/ Why you have been there so many times?(Luzern Lake) 工作需求/ Business Requirement 喜歡那里的環(huán)境/ You like the environment there 其他/ Others
通常/本次去西湖的目的是什么?/ What is the usual/current purpose of going to West Lake? 商務(wù)/ Business 旅游/ Trip 探親/ Visit Family 品嘗美食/ Tasting food 參加娛樂(lè)項(xiàng)目(演唱會(huì),音樂(lè)節(jié)等)/Participate in entertainment projects (concerts, music festivals, etc.) 其他/ Others
通常/本次去盧塞恩湖的目的是什么?/ What is the usual/current purpose of going to West Lake? 商務(wù)/ Business 旅游/ Trip 探親/ Visit Family 品嘗美食/ Tasting food 參加娛樂(lè)項(xiàng)目(演唱會(huì),音樂(lè)節(jié)等)/Participate in entertainment projects (concerts, music festivals, etc.) 其他/ Others
西湖是通常/本次行程的主要目的地嗎?/ Is West Lake the main destination for usual/ this trip? 是/ Yes 否/ No
盧塞恩湖是通常/本次行程的主要目的地嗎?/ Is Luzern Lake the main destination for usual/ this trip? 是/ Yes 否/ No
那您通常/本次訪(fǎng)問(wèn)西湖的主要目的地是哪里?/ What is your main destination for visiting Luzern Lake usual/ this time?
那您通常/本次訪(fǎng)問(wèn)盧塞恩的主要目的是什么?/ What is the main purpose of your usual/current visit to Luzern Lake?
對(duì)本次行程感到滿(mǎn)意嗎(對(duì)西湖的旅游服務(wù)感到如何)?/ Are you satisfied with this trip? (How do you feel about the tourism services in West Lake)?
非常不滿(mǎn)意/ Very unsatisfied(0 )
非常滿(mǎn)意/ Very Satisfied(10 )
對(duì)本次行程感到滿(mǎn)意嗎(對(duì)盧塞恩湖的旅游服務(wù)感到如何)?/ Are you satisfied with this trip? (How do you feel about the tourism services in Luzern Lake)
非常不滿(mǎn)意/ Very unsatisfied(0 )
非常滿(mǎn)意/ Very Satisfied(10 )
您是否會(huì)向他人推薦西湖?/ Would you recommend West Lake to others? 會(huì)/ Yes 不會(huì),為什么/ No, why?
您是否會(huì)向他人推薦盧塞恩湖?/ Would you recommend Luzern Lake to others? 會(huì)/ Yes 不會(huì),為什么/ No, why?
您最喜歡西湖旅游的哪個(gè)部分?(排序)/ Which part of West Lake tourism do you like the most? 人文歷史/ Cultural History 美麗風(fēng)景/ Beautiful Scenery 周邊商業(yè)配套設(shè)施/ Surrounding commercial supporting facilities 交通便利/ Convenient Transportation 景區(qū)管理/ Scenic Area Management 環(huán)境衛(wèi)生/ Environmental Sanitation
您最喜歡盧塞恩湖旅游的哪個(gè)部分?(排序)/ Which part of Luzern Lake tourism do you like the most? 人文歷史/ Cultural History 美麗風(fēng)景/ Beautiful Scenery 周邊商業(yè)配套設(shè)施/ Surrounding commercial supporting facilities 交通便利/ Convenient Transportation 景區(qū)管理/ Scenic Area Management 環(huán)境衛(wèi)生/ Environmental sanitation
請(qǐng)簡(jiǎn)短的評(píng)價(jià)一下西湖/ Please give a brief evaluation of West Lake
請(qǐng)簡(jiǎn)短的評(píng)價(jià)一下盧塞恩湖/ Please give a brief evaluation of Luzern Lake
您認(rèn)為杭州西湖的湖泊旅游發(fā)展存在哪些問(wèn)題?/ What do you think are the problems in the development of lake tourism in Hangzhou West Lake?
您認(rèn)為盧塞恩的湖泊旅游發(fā)展存在哪些問(wèn)題?/ What do you think are the problems in the development of lake tourism in Luzern lake?
能否對(duì)杭州西湖的湖泊旅游發(fā)展提供一些建議幫助它更好?/ Can you provide some suggestions for the development of lake tourism in West Lake, Hangzhou to help it improve?
能否對(duì)盧塞恩湖的湖泊旅游發(fā)展提供一些建議幫助它更好?/ Can you provide some suggestions for the development of lake tourism in Luzern Lake to help it improve?
請(qǐng)問(wèn)為什么沒(méi)有去過(guò)西湖?/ Why you haven't been to West Lake? 不感興趣/ Uninterested 沒(méi)時(shí)間/ Have no time 有更好的地方,如有是哪里/ There have a better Place, where is there 其他原因/ Other reasons
請(qǐng)問(wèn)為什么沒(méi)有去過(guò)盧塞恩湖?/ Why you haven't been to Luzern Lake? 不感興趣/ Uninterested 沒(méi)時(shí)間/ Have no time 有更好的地方,如有是哪里/ There have a better Place, where is there 其他原因/ other reasons
35. 你認(rèn)為當(dāng)?shù)兀ㄎ骱┌l(fā)展旅游業(yè)對(duì)您的生活有什么影響?/ What impact do you think the development of tourism in the local area (West Lake) will have on your life?
有利的/ Active:_________ 不利的/ Negtive:____________ 36. 你認(rèn)為當(dāng)?shù)兀ūR塞恩湖)發(fā)展旅游業(yè)對(duì)您的生活有什么影響?/ What impact do you think the development of tourism in the local area (Luzern Lake) will have on your life?
有利的/ Active:_________ 不利的/ Negtive:____________ 是否有欲望了解一下杭州西湖?/ Do you have a desire to learn about West Lake in Hangzhou? 可以/ Yes 不想,為什么?/ No,Why?
是否有欲望了解一下瑞士盧塞恩湖?/ Do you have a desire to learn about Luzern Lake in Switzerland? 可以/ Yes 不想,為什么?/ No,Why?
未來(lái)還會(huì)再來(lái)游玩嗎?(西湖)/Will you come back to play in the future? (West Lake) 會(huì)/ Yes 不會(huì),為什么/ No,why
您是被以下哪方面吸引想要再次訪(fǎng)問(wèn)西湖/ Which of the following aspects attracted you to want to visit West Lake again 難忘的景色/ Unforgettable Scenery 交通便利性/ Transportation convenience 獨(dú)特的文化體驗(yàn)/ Unique cultural experience 環(huán)境干凈整潔/ Clean and tidy environment 景區(qū)服務(wù)滿(mǎn)意度高/ High satisfaction with scenic area services 其他/ Others
未來(lái)還會(huì)再來(lái)游玩嗎?(盧塞恩湖)/Will you come back to play in the future? (Luzern Lake) 會(huì)/ Yes 不會(huì),為什么/ No, why
您是被以下哪方面吸引想要再次訪(fǎng)問(wèn)盧塞恩湖/ Which of the following aspects attracted you to want to visit Luzern Lake again 難忘的景色/ Unforgettable Scenery 交通便利性/ Transportation convenience 獨(dú)特的文化體驗(yàn)/ Unique cultural experience 環(huán)境干凈整潔/ Clean and tidy environment 景區(qū)服務(wù)滿(mǎn)意度高/ High satisfaction with scenic area services 其他/ Others
您希望了解西湖的哪些部分/ What parts of West Lake would you like to know about 自然景觀(guān)(湖景、園林景)/ Natural landscape 人文古跡(蘇堤、古塔遺跡)/ Cultural relics 文化故事/ Cultural stories 周邊美食/ Surrounding cuisine 休閑活動(dòng)(游船)/ Leisure activities 其他/ Others
您希望了解盧塞恩湖的哪些部分/ What parts of West Lake would you like to know about 自然景觀(guān)(盧塞恩湖景、阿爾卑斯山景)/ Natural landscape(Lucere Lake view,Alpine mountain view) 人文古跡(古橋,老城) / Cultural heritage sites (ancient bridges, old cities) 周邊美食/ Surrounding cuisine 休閑活動(dòng)/ Leisure activities 慶典活動(dòng) (狂歡節(jié),音樂(lè)節(jié))/ Celebration activities(carnival,music festival)
您喜歡或希望通過(guò)何種方式了解目的地/ How do you like or wish to learn about your destination? 社交媒體/ Social Media(小紅書(shū),抖音,TikTok,Instagram) 官網(wǎng)/ Ofiicial Website 雜志/ Magzine(《中國(guó)國(guó)家地理》,《National Geographic Traveler》,《Schweizer Illustrierte Reisen》) 朋友推薦/ Friends recommend 廣告/ Advertisement(Google Ads) 第三方旅游平臺(tái)/ The third-part tourism platform(攜程,TripAdvisor)
如果您是景區(qū)管理者,您認(rèn)為讓外國(guó)人了解到景區(qū)的最有效的方式是?/ If you are the manager of the scenic spot, what do you think is the most effective way for foreigners to learn about the scenic spot? 官方入駐外國(guó)社交媒體(如小紅書(shū),抖音,F(xiàn)acebook、Instagram等)和旅游平臺(tái)(如攜程,TripAdvisor、Booking.com等),并發(fā)布相關(guān)內(nèi)容/ Officially settled in foreign social media (such as Xiaohongshu, Tiktok, Facebook, Instagram, etc.) and tourism platforms (such as Ctrip, TripAdvisor, Booking.com, etc.), and released relevant content 節(jié)慶營(yíng)銷(xiāo),吸引當(dāng)?shù)氐耐鈬?guó)人參加活動(dòng),例如中國(guó)的春節(jié),西方國(guó)家的圣誕節(jié)/ Festival marketing, attracting local foreigners to participate in activities, such as the Spring Festival in China, Christmas in Western countries 提供多語(yǔ)言官方網(wǎng)站或APP/ Provide official multilingual websites or apps 參加海外旅游展覽或文化交流活動(dòng)/ Participate in overseas tourism exhibitions or cultural exchange activities