2. Where were you born? (Single choice)
3. 您屬于以下哪種移民背景?(單選題)
3. Which best describes your background? (Single choice)
4. What is your gender? (Single choice)
5. Which region of the U.S. do you currently live in? (Single choice)
Part 2: General Perceptions of Chinese Cuisine
6. Please rate each cuisine on a scale of 1 to 5, where 1 means 'Very Poor' and 5 means 'Excellent(Rating Scale)
(Please rate each on a scale of 1 to 5, where 1 = Very poor and 5 = Excellent)
7. What’s the first Chinese food brand that comes to your mind? Feel free to write your answer below!
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8. How often do you typically eat Chinese cuisine? (Single choice)
9. 您最常吃中餐的場景是?(最多選3個)
9. In which scenarios do you most often eat Chinese cuisine? (Multiple Choice, please select up to 3 that apply)
10. 影響你首次選擇/嘗試一家中餐廳的主要原因是什么?(多選3個)
10. What will influence your decision to try a Chinese restaurant for the first time? (Multiple choice, please select up to 3 that apply)
11. What will keep you coming back to a Chinese restaurant? (Multiple choice, please select up to 3 that apply)
12. On average, how much do you spend when having Chinese food from a restaurant?(Including tax and tip; dine-in or takeout) (Single choice)
13. What types of Chinese dishes or regional cuisines do you enjoy or order most often? (Multiple choice, please select up to 3 that apply)
14. What do you think Chinese restaurants in the U.S. could do better? (Multiple choice, please select up to 3 that apply)
Part 3: Chinese Restaurant Brands
16. Which of the following quick-service or fast-casual restaurant brands do you currently visit or would consider visiting again? (Multiple choice, please select all that apply)
17. Have you visited any of these Asian restaurant chains? (Multiple choice, please select all that apply)
18.以下是一些來自中國的餐飲連鎖品牌,假設(shè)它們在您所在城市開店,您愿意嘗試哪些品牌?(多選,可選所有)
18. Which of these well-known Chinese restaurants and beverage chains would you be interested in trying if they opened in your city? (Multiple choice, please select all brands that apply)
15. Why do you sometimes choose not to eat at Chinese restaurants? (Multiple choice, please select up to 3 that apply)
19. When you think of milk tea or bubble tea, what’s the first brand that comes to mind?
20. How often do you drink bubble tea or milk tea? (Single choice)
21. When do you usually drink bubble tea or milk tea? (Multiple choice, please select up to 3 that apply)
22. How much do you typically spend when buying milk tea or bubble tea? (Single choice)
23. What are your favorite types of milk tea or bubble tea? (Multiple choice, please select up to 3 that apply)
24. What do you value most when choosing milk tea or bubble tea? (Multiple choice, please select up to 3 that apply)
25. Which of the following milk tea or bubble tea brands have you tried? (Multiple choice, please select all brands that apply)
26. What do you think milk tea or bubble tea brands in the U.S.A could improve the most? (Multiple choice, please select up to 3 that apply)
15. Why do you sometimes choose not to drink milk tea? (Multiple choice, please select up to 3 that apply)