美國華裔消費者調(diào)研問卷

第一部分:基本信息
Part 1: Basic Information
1. 您的年齡是?(單選題)
1. What is your age group? (Single choice)
2. 您的出生地是?(單選題)

2. Where were you born? (Single choice)

3. 您屬于以下哪種移民背景?(單選題)

3. Which best describes your background? (Single choice)

4. 您的性別是?(單選題)

4. What is your gender? (Single choice)

5. 您居住在美國的哪個地區(qū)?(單選題)

5. Which region of the U.S. do you currently live in? (Single choice)

第二部分:通識中餐

Part 2: General Perceptions of Chinese Cuisine

6. 對美國的餐飲類型的整體印象進(jìn)行評分(1=非常差,5=非常好)

6. Please rate each cuisine on a scale of 1 to 5, where 1 means 'Very Poor' and 5 means 'Excellent(Rating Scale)

(Please rate each on a scale of 1 to 5, where 1 = Very poor and 5 = Excellent)

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中餐 Chinese cuisine
日餐 Japanese cuisine
韓餐 Korean cuisine
泰餐 Thai cuisine
融合亞餐 Asian fusion cuisine
7. 7. 說到中餐,您最先想到什么品牌? 請寫下來 

7. What’s the first Chinese food brand that comes to your mind? Feel free to write your answer below! 

_______________________________________________

8. 您平時吃中餐的頻率是?(單選題)

8. How often do you typically eat Chinese cuisine? (Single choice)

9. 您最常吃中餐的場景是?(最多選3個)

9. In which scenarios do you most often eat Chinese cuisine? (Multiple Choice, please select up to 3 that apply)

10. 影響你首次選擇/嘗試一家中餐廳的主要原因是什么?(多選3個)

10. What will influence your decision to try a Chinese restaurant for the first time? (Multiple choice, please select up to 3 that apply)

11. 促使您回購/經(jīng)常光顧某家中餐廳的原因?(多選3個)

11. What will keep you coming back to a Chinese restaurant? (Multiple choice, please select up to 3 that apply)

12. 您每次吃中餐時的個人平均消費(含稅和小費)大約是多少?(單選題)

12. On average, how much do you spend when having Chinese food from a restaurant?(Including tax and tip; dine-in or takeout) (Single choice)

13. 您最常點/吃的中餐菜品或類型是哪些?(多選3個)

13. What types of Chinese dishes or regional cuisines do you enjoy or order most often? (Multiple choice, please select up to 3 that apply)

14. 您覺得目前美國的中餐店有哪些地方還可以做得更好?(多選3個)

14. What do you think Chinese restaurants in the U.S. could do better? (Multiple choice, please select up to 3 that apply)

第三部分:中餐品牌

Part 3: Chinese Restaurant Brands

16. 以下哪些快餐品牌是您平時經(jīng)常選擇或愿意再次光顧的?(多選,可選所有)

16. Which of the following quick-service or fast-casual restaurant brands do you currently visit or would consider visiting again? (Multiple choice, please select all that apply)

17. 您是否光顧過以下連鎖品牌嗎?(多選題,可選所有)

17. Have you visited any of these Asian restaurant chains? (Multiple choice, please select all that apply)

18.以下是一些來自中國的餐飲連鎖品牌,假設(shè)它們在您所在城市開店,您愿意嘗試哪些品牌?(多選,可選所有)

18. Which of these well-known Chinese restaurants and beverage chains would you be interested in trying if they opened in your city? (Multiple choice, please select all brands that apply)

1)奶茶 / 茶飲類 Milk Tea / Drinks
2)火鍋類 Hotpot
3)正宗面食/快餐 Authentic Noodles / Fast Casual
4)特色小吃 Specialty Dishes / Snacks
15. 您不選擇去中餐廳吃飯的原因是什么?(多選3個)

15. Why do you sometimes choose not to eat at Chinese restaurants? (Multiple choice, please select up to 3 that apply

第四部分:飲品品牌

Part 4: Beverage Brands

22. 19. 提到奶茶,您最先想到哪個品牌? 

19. When you think of milk tea or bubble tea, what’s the first brand that comes to mind?

(Open-ended) ____________________________
20. 您多久喝一次奶茶?(單選題)

20. How often do you drink bubble tea or milk tea? (Single choice)

21. 您通常在哪些場合會喝奶茶?(多選3個)

21. When do you usually drink bubble tea or milk tea? (Multiple choice, please select up to 3 that apply)

22. 您每次購買奶茶時,個人平均消費大約是多少?(單選題)

22. How much do you typically spend when buying milk tea or bubble tea? (Single choice)

23. 您最喜歡的奶茶是什么?(多選3個)

23. What are your favorite types of milk tea or bubble tea? (Multiple choice, please select up to 3 that apply)

24. 您選擇奶茶時,最看重哪些特點? (多選3個)

24. What do you value most when choosing milk tea or bubble tea? (Multiple choice, please select up to 3 that apply)

25. 您有喝過的奶茶品牌嗎?(多選,可選所有)

25. Which of the following milk tea or bubble tea brands have you tried? (Multiple choice, please select all brands that apply)

26.您覺得在美國市場,奶茶品牌最需要提升的方面是?(多選3個)

26. What do you think milk tea or bubble tea brands in the U.S.A could improve the most? (Multiple choice, please select up to 3 that apply)

15. 您不選擇奶茶的原因是什么?(多選3個)

15. Why do you sometimes choose not to drink milk tea? (Multiple choice, please select up to 3 that apply

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