關(guān)于養(yǎng)貓用戶的貓砂使用習慣以及購買決策因素
1. 您的性別
Your gender
男 Male
女 Female
其他 Others
2. 您的年齡
Your age
18~25歲
26-35歲
36~45歲
>46歲
3. 所在城市
The city where it is located
4. 每月為貓咪花費約(如果暫時沒有養(yǎng),假設你將來要養(yǎng),你認為會花多少錢?)
The monthly expense for the cat is approximately (If you don't have one now, assume that you will get one in the future. How much do you think it would cost?)
<500元
500-1000元
1000-2000元
>2000元
5. 您認為在使用貓砂時,最頭疼的情況是什么?
您希望如何改進?
What do you think is the most troublesome situation when using cat litter? And what improvements do you hope to make?
6. 當前使用貓砂的品牌__與種類__(例如木薯貓砂、豆腐貓砂…)
The current brands and types of cat litter being used (such as tapioca cat litter, tofu cat litter...)
7. 您能接受的單包貓砂的價格范圍是
The price range that you are willing to accept for a single bag of cat litter is
<20元
20-40元
40-60元
>60元
8. 您家的貓砂購買頻率是
The frequency at which your cat uses the litter box is
每月1次 Once a month
每兩月1次 Once every two months
每季度1次 Once every quarter
不一定(便宜時囤貨,用完再買)Not necessarily
看到喜歡的就買 Buy what you like!
9. 購買貓砂時您最看中哪些因素
What factors do you consider most important when purchasing cat litter?
價格 Price
結(jié)團效果 The effect of clustering
除臭能力 Deodorizing ability
粉塵大小 Dust size
環(huán)保材質(zhì) Environmentally friendly material
品牌信任度 Brand trust level
殺菌消毒 Sterilization and disinfection
香味類型 Type of fragrance
其他others
10. 您更喜歡盒裝、箱裝的貓砂還是袋裝的貓砂?
Would you prefer the boxed or carton-packed cat litter or the bagged cat litter?
盒裝、箱裝貓砂 Boxed cat litter
袋裝貓砂 Bagged cat litter
都喜歡 both like
11. 您會長期固定使用同一品牌的貓砂嗎?
Will you consistently use the same brand of cat litter for a long time?
是 yes
否 no
12. (選做)如果會換品牌使用,更換品牌的主要原因是
If one decides to switch brands, the main reason for doing so is
價格變動 Price change
效果不滿意 The result is not satisfactory.
想嘗試新品 Want to try the new product
促銷活動 Promotional activities
其他 others
13. 您是否愿意嘗試一款新品牌的貓砂?
如果愿意嘗試,這款新貓砂具備什么特點會吸引您嘗試?
Would you like to try a new brand of cat litter?
If you are willing to give it a try, what features of this new cat litter would attract you to give it a shot?
14. 您會在什么渠道購買貓砂?
In which channel will you purchase cat litter?
淘寶/京東/拼多多 Online e-commerce
抖音/快手 Short video platform
寵物店 Pet store
超市 Supermarket
社群團購 Community Purchase
小紅書 Social media platforms
微店 Purchase through mini-program
其他 other
15. 您通過什么方式發(fā)現(xiàn)購買渠道?
How did you discover the purchasing channel?
朋友推薦 Friend's recommendation
短視頻廣告 Advertisement
博主測評 Blogger's recommendation
電商搜索 E-commerce search
線下店鋪推薦 Online store recommendations
其他 other
16. 您會因為刷到有趣的寵物視頻(如貓咪測評、搞笑種草)而購買鏈接中的貓砂嗎?
Would you purchase the cat litter from the link because you came across an interesting pet video (such as cat reviews or funny product recommendations)?
一定會 Definitely.
可能會 It might be
不確定 Impossible
不會 No
17. 有沒有您印象深刻的貓砂推廣賬號/博主?
若有,請列舉:
Have you come across any impressive accounts or bloggers promoting cat litter? If so, please list them:
18. 您家目前養(yǎng)貓的數(shù)量是
The current number of cats in your household is
0只(未來可能會養(yǎng))
1只
2只
3只
>4只
19. 您養(yǎng)貓的時長是
The duration of your cat-keeping is?
<6個月 Less than six months
6-12個月 6 to 12 months
1-3年 1 to 3 years
>3年 More than three years
20. 您的貓咪是領養(yǎng)還是購買獲得的?
Did your cat come to you through adoption or purchase?
領養(yǎng) Adoption
購買 Purchase,<500元
購買 Purchase,500-1500元
購買 Purchase,1500-4000元
購買 Purchase,>4000元
21. 您家貓砂盆的類型是
What type of litter box does your cat use?
普通開放式 General Open Type
半封閉式 Semi-enclosed
全自動貓廁所 Fully automatic cat litter box
其他 others
22. 您家的貓砂盆一般由誰來清理?
Who usually cleans your cat's litter box?
關(guān)閉
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