In-depth Interview Guide: “Zhejiang Travel” Platform Evaluation

1.

How did you first learn about the "Zhejiang Travel" platform? What key factors motivated you to try it?

2.

What travel apps do you frequently use? (e.g., Google Trips, TripAdvisor, Agoda). Compared to these platforms, what unique features does "Zhejiang Travel" offer? Were there any aspects you found unfamiliar or inconvenient?

3.

How satisfied are you with the AI itinerary planner? After entering your travel dates, group size, preferences, and budget, did the personalized itinerary plan meet your expectations? Please describe one successful/unsuccessful case.

4.

What was your experience using the "Easy Go" pass for services like entry/exit, payments, check-ins, attraction access, and transportation? Please describe one successful/unsuccessful case.

5.

How useful did you find the recommendations for nearby attractions, local food, shopping spots, and cultural activities? Please describe one successful/unsuccessful case.

6.

How effective were the recommended themed tour routes? Please describe one successful/unsuccessful case. What niche or personalized experiences would you like to see added?

7.

Which of these features did you use in-depth: Entry services, real-time translation, SIM card registration, e-wallet, taxi/rental car, flexible ticket refunds, luggage services, museum audio guides, or AI travel photography? Please describe one successful/unsuccessful case.

8.

What aspects of the "Zhejiang Travel" platform are you unsatisfied with or find inconvenient? What suggestions do you have for improvement?

9.

If you had to remove one existing feature and add one new feature, what would you choose and why?

10.

After using the platform, how likely are you to recommend it to friends/family? Would you use it again for future trips to Zhejiang? (Scale: 1-10)

11. What differentiating features of "Zhejiang Travel" would you most recommend to international audiences? Which features have the highest potential to becomeviral short video highlights?
(e.g., AI itinerary planner / All-in-One Pass / real-time translation)
12. Does the platform currently provide sufficient content materials(e.g., high-res images, video clips, key feature demos) to support your creative work? What type of production resources do you most need?
13. In your view, what are the main reasons foreign tourists might not know about or use "Zhejiang Travel"?
(e.g., language barriers, low overseas awareness, complex registration, etc.)
14. Your Name:
15. Nationality:
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